Pab neeg uas tau txais txiaj ntsig ntawm cov neeg sau xov xwm, cov neeg tsim qauv thiab cov kws yees duab yees duab qhia cov dab neeg ntawm lub tuam txhab Fast Company lub cim tshwj xeeb
Tus naj npawb ntawm cov neeg siv Microsoft Office nyob ib ncig ntawm lub ntiaj teb yog staggering, ua rau $ 143 nphom hauv cov nyiaj tau los rau Microsoft txhua xyoo.Feem coob ntawm cov neeg siv yeej tsis nyem cov ntawv qhia zaub mov font hloov cov style rau ib qho ntawm ntau tshaj 700 kev xaiv.Yog li ntawd, qhov no txhais tau hais tias feem coob ntawm cov pej xeem siv sijhawm rau Calibri, uas yog lub neej ntawd font rau Office txij li xyoo 2007.
Niaj hnub no, Microsoft tab tom mus tom ntej.Lub tuam txhab tau tshaj tawm tsib fonts tshiab los ntawm tsib tus neeg tsim font sib txawv los hloov Calibri.Tam sim no lawv tuaj yeem siv tau hauv Office.Thaum kawg ntawm 2022, Microsoft yuav xaiv ib qho ntawm lawv raws li qhov kev xaiv tshiab.
Calibri [Duab: Microsoft] "Peb tuaj yeem muab nws sim, cia tib neeg saib lawv, siv lawv, thiab muab cov lus qhia rau peb ntawm txoj kev mus tom ntej," said Si Daniels, tus thawj tswj haujlwm ntawm Microsoft Office Design."Peb tsis xav tias Calibri muaj hnub tas sijhawm, tab sis tsis muaj font uas siv tau mus ib txhis."
Thaum Calibri ua nws qhov debut 14 xyoo dhau los, peb lub vijtsam khiav ntawm qhov kev daws teeb meem qis dua.Nov yog lub sijhawm ua ntej Retina Displays thiab 4K Netflix streaming.Qhov no txhais tau hais tias ua cov ntawv me kom pom tseeb ntawm qhov screen yog qhov nyuaj.
Microsoft tau daws qhov teeb meem no tau ntev, thiab nws tau tsim ib qho system hu ua ClearType los pab daws nws.ClearType tau nthuav tawm hauv xyoo 1998, thiab tom qab xyoo ntawm kev txhim kho, nws tau txais 24 patents.
ClearType yog ib qho kev tshaj lij software tsim los ua kom cov fonts meej dua los ntawm kev siv software ib leeg (vim tias tseem tsis tau muaj lub vijtsam daws teeb meem siab dua).Txog rau qhov kawg no, nws tau siv ntau yam txuj ci, xws li kho tus neeg liab, ntsuab, thiab xiav cov ntsiab lus nyob rau hauv txhua pixel kom cov ntawv pom tseeb dua, thiab siv cov haujlwm tshwj xeeb los tiv thaiv tus kheej (cov txheej txheem no tuaj yeem ua kom lub jaggedness hauv computer graphics) .ntug ntawm).Yeej, ClearType tso cai rau cov font hloov kho kom pom tseeb dua qhov nws ua tau.
Calibri [Duab: Microsoft] Hauv qhov kev nkag siab no, ClearType yog ntau dua li cov txheej txheem pom zoo.Nws tau muaj kev cuam tshuam loj heev rau cov neeg siv, nce tib neeg kev nyeem ntawv nrawm ntawm 5% hauv Microsoft tus kheej kev tshawb fawb.
Calibri yog ib qho font tshwj xeeb tshaj tawm los ntawm Microsoft los ua kom zoo dua ntawm ClearType cov yam ntxwv, uas txhais tau hais tias nws cov glyphs tau tsim los ntawm kos thiab tuaj yeem siv nrog lub kaw lus.Calibri yog sans serif font, uas txhais tau hais tias nws yog ib tug niaj hnub font, xws li Helvetica, tsis muaj hooks thiab ntug ntawm qhov kawg ntawm tsab ntawv.Sans serifs feem ntau suav hais tias yog cov ntsiab lus ywj pheej, zoo li lub khob cij ntawm qhov pom kev xav uas koj lub hlwb tuaj yeem hnov qab, nws tsom rau cov ntaub ntawv hauv cov ntawv nyeem nkaus xwb.Rau Chaw Ua Haujlwm (nrog ntau qhov sib txawv siv), Wonder Bread yog raws nraim li Microsoft xav tau.
Calibri yog font zoo.Kuv tsis tau hais txog kev ua tus neeg thuam, tab sis tus neeg saib xyuas lub hom phiaj: Calibri tau ua qhov hnyav tshaj plaws ntawm txhua tus fonts hauv tib neeg keeb kwm, thiab kuv yeej tsis tau hnov ib tug neeg yws.Thaum kuv ntshai qhib Excel, nws tsis yog vim lub neej ntawd font.Qhov no yog vim nws yog lub caij sau se.
Daniels tau hais tias: "Lub vijtsam daws teeb meem tau nce mus rau theem tsis tsim nyog.""Yog li ntawd, Calibri yog tsim los rau rendering thev naus laus zis uas tsis siv lawm.Txij thaum ntawd los, font technology tau hloov zuj zus mus. "
Lwm qhov teeb meem yog tias, hauv Microsoft txoj kev xav, Calibri saj rau Microsoft tsis yog nruab nrab txaus.
Daniels tau hais tias "Nws zoo li zoo ntawm lub vijtsam me me,""Thaum koj nthuav nws, (saib) qhov kawg ntawm tus cwj pwm font ua puag ncig, uas yog txawv."
Ironically, Luc de Groot, tus tsim qauv ntawm Calibri, pib qhia rau Microsoft tias nws cov ntawv sau yuav tsum tsis txhob muaj cov kab sib npaug vim nws ntseeg tias ClearType tsis tuaj yeem ua cov ntsiab lus nkhaus zoo.Tab sis Microsoft hais kom de Groot khaws lawv vim tias ClearType nyuam qhuav tsim cov thev naus laus zis tshiab los ua kom lawv zoo.
Txawm li cas los xij, Daniels thiab nws pab pawg tau txib tsib lub studios los tsim tsib sans serif fonts tshiab, txhua tus tsim los hloov Calibri: Tenorite (sau los ntawm Erin McLaughlin thiab Wei Huang), Bierstadt (sau los ntawm Steve Matteson), Skeena (sau los ntawm John. Hudson thiab Paul Hanslow), Seaford (Tobias Frere-Jones, Nina Stössinger thiab Fred Shallcrass) thiab Jun Yi (Aaron Bell) Ua Tsaug.
Thaum xub thawj siab ib muag, kuv yuav ua siab ncaj: rau cov neeg feem coob, cov fonts zoo ib yam mus rau ib tug loj npaum li cas.Lawv yog txhua tus sans serif fonts, ib yam li Calibri.
"Ntau tus neeg siv khoom, lawv tsis txawm xav txog fonts lossis saib fonts txhua.Tsuas yog thaum lawv zoom hauv, lawv yuav pom ntau yam sib txawv!”Daniels hais tias."Qhov tseeb, txog, thaum koj siv lawv, lawv puas xav tias ntuj?Puas yog qee cov cim txawv thaiv lawv?Cov lej no puas muaj tseeb thiab nyeem tau?Kuv xav tias peb tab tom txuas ntxiv qhov kev lees txais mus rau qhov txwv.Tab sis lawv ua Muaj qhov sib xws. "
Yog tias koj kawm fonts ze dua, koj yuav pom qhov sib txawv.Tenorite, Bierstadt thiab Grandview tshwj xeeb yog qhov chaw yug ntawm ib txwm niaj hnub.Qhov no txhais tau hais tias cov ntawv muaj cov duab geometric nruj, thiab lub hom phiaj yog ua kom lawv tsis paub qhov txawv li qhov ua tau.Lub voj voog ntawm Os thiab Qs yog tib yam, thiab cov voj voog hauv Rs thiab Ps yog tib yam.Lub hom phiaj ntawm cov fonts no yog los tsim kom muaj lub zoo meej, tsim dua tshiab.Hauv qhov no, lawv zoo nkauj heev.
Ntawm qhov tod tes, Skeena thiab Seaford muaj ntau lub luag haujlwm.Skeena plays kab tuab kom suav nrog asymmetry hauv cov ntawv xws li X. Seaford ntsiag to tsis lees paub qhov nruj tshaj plaws niaj hnub no, ntxiv cov taper rau ntau cov glyphs.Qhov no txhais tau tias txhua tsab ntawv zoo li txawv me ntsis.Tus cwj pwm weirdest yog Skeena's k, uas muaj R's up loop.
Raws li Tobias Frere-Jones tau piav qhia, nws lub hom phiaj tsis yog ua kom tsis qhia npe tag nrho.Nws ntseeg tias qhov kev sib tw pib nrog qhov ua tsis tau."Peb tau siv sijhawm ntau los tham txog dab tsi tus nqi pib yog lossis tej zaum yuav yog, thiab nyob rau hauv ntau qhov chaw rau lub sijhawm ntev, lub neej ntawd Helvetica thiab lwm yam sans serifs lossis tej yam uas nyob ze rau tus nqi qub tau piav qhia los ntawm lub tswv yim tias Helvetica yog. nruab nrab.Nws tsis muaj xim, "said Frere-Jones."Peb tsis ntseeg tias muaj qhov zoo li no."
Tsis txhob.Rau Jones, txawm tias sleek modernist font muaj nws lub ntsiab lus.Yog li ntawd, rau Seaford, Frere-Jones tau lees paub tias nws pab neeg "tso tseg lub hom phiaj ntawm kev ua cov khoom nruab nrab lossis tsis muaj xim."Hloov chaw, nws hais tias lawv tau xaiv ua ib yam dab tsi "nyiam" thiab lo lus no tau los ua lub hauv paus ntawm qhov project..
Seaford [Duab: Microsoft] Yooj Yim yog ib qho font uas yooj yim nyeem thiab tsis nias nruj ntawm nplooj ntawv.Qhov no coj nws pab neeg los tsim cov ntawv uas muaj kev sib txawv ntawm ib leeg kom lawv nyeem tau yooj yim thiab paub yooj yim dua.Kev lig kev cai, Helvetica yog ib qho font nrov, tab sis nws yog tsim los rau cov logos loj, tsis yog rau cov ntawv ntev.Frere-Jones tau hais tias Calibri zoo dua ntawm qhov me me thiab tuaj yeem nthuav ntau cov ntawv mus rau ib nplooj ntawv, tab sis rau kev nyeem ntawv ntev, nws tsis yog qhov zoo.
Yog li ntawd, lawv tsim Seaford kom zoo li Calibri thiab tsis txhawj xeeb txog tsab ntawv ceev.Hauv lub hnub nyoog digital, cov nplooj ntawv luam tawm tsis tshua muaj kev txwv.Yog li ntawd, Seaford tau nthuav tawm txhua tsab ntawv kom them nyiaj ntau dua rau kev nplij siab ntawm kev nyeem ntawv.
"Xav txog nws tsis yog "default", tab sis ntau dua li tus kws ua zaub mov pom zoo ntawm cov tais diav zoo ntawm cov zaub mov no," Frere-Jones tau hais."Raws li peb nyeem ntau thiab ntau dua ntawm qhov screen, kuv xav tias qib kev nplij siab yuav dhau mus sai dua."
Tau kawg, txawm hais tias Frere-Jones tau muab sijhawm rau kuv kom ntseeg tau kev muag khoom, feem coob ntawm cov neeg siv Office yuav tsis hnov cov logic tom qab nws lossis lwm cov ntawv sib tw.Lawv tuaj yeem xaiv cov font los ntawm cov ntawv qhia zaub mov hauv daim ntawv thov Office (nws yuav tsum tau rub tawm mus rau Chaw Haujlwm thaum nyeem tsab xov xwm no).Microsoft sau cov ntaub ntawv tsawg kawg ntawm kev siv font.Lub tuam txhab paub ntau npaum li cas cov neeg siv xaiv fonts, tab sis tsis paub yuav ua li cas lawv tau siv tiag tiag hauv cov ntaub ntawv thiab cov ntawv nthuav tawm.Yog li ntawd, Microsoft yuav nug cov neeg siv kev xav hauv kev tshaj xov xwm thiab kev tshawb fawb pej xeem kev xav.
"Peb xav kom cov neeg siv khoom muab tswv yim rau peb thiab qhia rau peb paub tias lawv nyiam dab tsi," Daniels hais.Cov lus tawm tswv yim no yuav tsis tsuas yog qhia rau Microsoft txog nws qhov kev txiav txim siab zaum kawg ntawm nws cov ntawv font tom ntej;lub tuam txhab zoo siab los hloov kho rau cov fonts tshiab no ua ntej qhov kev txiav txim siab zaum kawg kom txaus siab rau nws cov neeg tuaj saib.Rau txhua qhov kev siv zog ntawm qhov project, Microsoft tsis nrawm, uas yog vim li cas peb tsis xav hnov ntau ntxiv ua ntej kawg ntawm 2022.
Daniels tau hais tias: "Peb yuav kawm kho cov lej kom lawv ua haujlwm zoo hauv Excel, thiab muab PowerPoint nrog [loj] zaub font.""Tus font yuav dhau los ua cov ntawv ci tag nrho thiab nws yuav siv nrog Calibri Ib ntus, yog li peb muaj kev ntseeg siab ua ntej flipping font default."
Txawm li cas los xij, txawm li cas los xij Microsoft thaum kawg xaiv, cov xov xwm zoo yog tias txhua tus fonts tshiab yuav tseem nyob hauv Office nrog rau Office Calibri.Thaum Microsoft xaiv tus nqi tshiab, qhov kev xaiv tsis tuaj yeem zam tau.
Mark Wilson yog tus kws sau ntawv laus rau "Fast Company".Nws tau sau txog kev tsim, thev naus laus zis thiab kab lis kev cai rau ze li 15 xyoo.Nws txoj haujlwm tau tshwm sim hauv Gizmodo, Kotaku, PopMech, PopSci, Esquire, American Photo thiab Lucky Peach.
Lub sij hawm xa tuaj: Plaub Hlis-29-2021